Mostro Barchetta Zagato: beautiful like a monster

Our journey into the world of timeless cars continues but this time we are closer to our time. Today we are talking about the Zagato Mostro Barchetta.

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The original Coupé Zagato is a variant of the famous Maserati 450s (the competition one which was produced from 1956 to 1958) - designed by Frank Costin, Stirling Moss and Zagato, commissioned by Sir Stirling Moss himself to compete at the 24 hours of Le Mans 1957.

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Even if Sir Moss had not good thoughts for Le Mans, he instantly fell in love with the Coupé, and when he saw it, the old legend just said: “It’s beautiful like a monster”. Interesting to know is that it was built in a month and when it was loaded into the truck, the paint was still fresh (like whaaat?).

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Back to our days, in 2015 at the Concorso d'Eleganza in Villa D’Este here she is – The Mostro Barchetta Zagato powered by Maserati.

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Presented with only 5 units, already sold to collectors around the world, the Mostro Barchetta is a tribute to the legendary Coupé Zagato and to its donor the 450s Barchetta, as the result of a collaboration between Zagato and Maserati  that has been going on since 1931.

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Inspired by the one-off by Stirling Moss, this beauty stands out for the elegance of its shapes and brutal power. Without any sort of electronic traction control, weighing in at just 1200kg, equipped with a Belgian carbon fiber frame and the ability to choose between two Maserati engines (and that’s why powered by): the 420 hp naturally aspirated V8 4.2 and the 600hp V6 – both equipped with a sequential six-speed gearbox.

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In addition to the pleasure of seeing this magnificent car, we had the honor of having a chat with Rino Drogo, head of Zagato's marketing department.

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We spoke about a lot of things, such as the idea behind it, from the beginning to the realization, from design to prototyping, and he told us that it took one year to make this masterpiece.

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That’s interesting because he explained to us that at the time, the target for race cars were very strict. They had to be fast, dynamic and efficient, so in one month they went from design, which was 1:1, to actuality.

There was no homologation, everything was light, and if a piece came off it had to do it easily because in case of failures (or crash) you had to change the piece quickly– and that’s why this process was faster when compared to other cars.

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We spoke about the ideal customer of Zagato, and what came out was that they prefer customers with an automotive culture, capable to understand what really a Zagato is – From the Lombard design, minimalist as the “essential beauty” in reference to the German Bauhaus on the opposite side from the French school, more baroque, which inspired Pininfarina (Turin was more linked to France)

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In other words, Zagato aims to be in the Collectible Market more than the Consumer Market. People that buy a Consumer (Ferrari, Lamborghini) see their car price drop before they can see it go up – on the contrary, people who buy a Collectible, have already made an investment, because only they have it and no one else does.

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Collectors are an Elite, you must reach to them and cuddle them, show them the first project and so on. Their customer range goes from 40 to 70 years old, mostly men (in fact, when they sold a Barchetta to an American Woman they had then a party).

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But why do they not have young customers, even if the number of under 35 millionaires has skyrocketed? Well, because youngsters prefer what they were exposed to during their lifetime and it’s very rare that someone in that age rage has the “automotive culture” needed to understand this brand.

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So, if you want to buy a Zagato it basically breaks down to 3 key points:

  • You must be wealthy (and that’s the implicit one)
  • You must understand the value of the piece (and the history)
  • You must understand the investment

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Zagato thinks as an artist, not as an industrial manufacturer. They are very strict on their rules and accept personalization only if it’s coherent with the ranking of the machine and the line of the Zagato creative director Marella Rivolta.

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Are you going to try and buy one? Let us know.

But for today, that’s all Folks, Peace and Love.

 

Thanks to:

Rino Drogo - Zagato Media&Marketing Manager -

Salvatore Raso - Zagato Social Media Manager -

 

Pictures by:

Sevian Daupi - @sev_d_ -

Valerio Di Domenica  - @vs_automotive_studio -

 



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